A LABEL WITH MANY HINTS TO HERITAGE.

The compass, which represents an iconic symbol in the history of rum, points to 11 degrees west. The direction signifies true north calculated from Victoria Falls at the time when William and George reside in Africa. True north interpreted as "the right path" translates "honesty" as a core value to our brand.

While the font was taken from the birth certificate of George, the handwriting was taken from a special letter that William wrote to his wife decades ago. It helps us remember that such strong love drives us forward in the pursuit of true happiness. And so we raise our glass to "blissful happiness for decades of time".

TREASURE

We believe that real men embrace their vulnerability; it makes them stronger. The light and precious bottle therefore couldn't have been different. This timeless treasure truthfully carries weight in its stories and a bold full-bodied taste.

CRAFTMANSHIP TO BRING BLISSFUL HAPPINESS FOR DECADES OF TIME.

William George ™ rum was created to honour two great men who pursued honesty and embodied strength. The drive to honour two grandfathers led to the pursuit of perfection. This unique blend was crafted with passion and commitment to offer the world an exceptional taste, so you can once again embrace the iconic experience of white rum.


  Andrew Nicholls - Mastermind behind the William George  ™  blend.

Andrew Nicholls - Mastermind behind the William George  blend.